The debate goes on with regards to cruise passengers’ feelings about the ever-increasing amounts of “specialty charges” on board most major cruise ships. One thing is for sure…numbers don’t lie! A recent study (conducted by the Business Research & Economic Advisors (B.R.E.A.) for the Florida-Caribbean Cruise Association) shows decreases in Average Percentage of Passengers Making Purchases at 21 (survey) participating ports of call in the Caribbean. In my opinion, it is pretty clear that as passengers partake of an increased number of on-board activities (costing money), it is less likely that they will spend more on land. Here are the stats as compiled by the B.R.E.A. (2008/09 Cruise Year, 2011/12 Cruise Year):
- Watches & Jewelry: 18.1%, 17.0%
- Taxis/Ground Transportation: 23.3%, 18.5%
- Clothing: 40.0%, 40.1%
- Local Crafts & Souvenirs: 48.5%, 46.7%
- F&B at Restaurants & Bars: 41.5%, 45.8%
- Shore Excursions: 56.6%, 56.1%
- Other Purchases: 22.2%, 20.0%
The net result was a slight decline of 0.8 percent in the average weighted expenditure of cruise passengers during the 2011/2012 year to $97.12 per passenger visit, from $97.93 per passenger visit in the 2008/2009 cruise year. Interesting of note is that while the average amount of passengers who made purchases decreased, the dollar amount per purchase, per passenger, increased! Seems those who are shopping are spending greater amounts while in port!
Happy Cruising and Happy Fathers Day everybody!